• Evil_Shrubbery@thelemmy.club
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    1 hour ago

    Ultraprocessed mystery meat patty?
    Yes!

    Ultraprocessed buns with exxxtra sugar?
    Yummy!

    Ultraprocessed processed-tomatoes, but in a slice instead of sludge?
    Ewww, no, there is a line!

  • texture@lemmy.world
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    51 minutes ago

    wow people in the comments are REALLY fired up about the idea of ketchup existing in unfamiliar forms.

  • DJKJuicy@sh.itjust.works
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    3 hours ago

    This is ketchup leather. It’s not a new idea; it’s been around since fancy burger places with wood walls and exposed edison light bulbs started to be a thing in the early 2010s.

    It’s just dehydrated ketchup. It makes ketchup more of a topping than a condiment and helps prevent the problem of everything squirting out of the other side of the bun when you take a bite.

    • nicolauz@feddit.org
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      2 hours ago

      Besides your introduction you make a fairly solid case for this product. Have you tried it?

      Sounds to me it would actually work very nicely on a well made restaurant burger (in contrast to fast food burgers), which tend to have juicy meat and therefor have less need for extra lubrication.

  • spicy pancake@lemmy.zip
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    3 hours ago

    ok but also this uses less plastic than a bottle, takes up less fridge space, and can be useful to those with some types of mobility impairments

  • BarneyPiccolo@lemmy.today
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    4 hours ago

    This is clearly a terrible idea, one of those where you say, “How did this get the green light?”

    One night, just as he was falling asleep, a food scientist employed by the company had a light bulb idea! What if ketchup came in slices, like cheese. The perfect portion, cleanly placed on a burger. Further, you could do a whole line of condiments slices - mustard mayo, relish, BBQ sauce, the list is endless! I’ll bet he didn’t sleep a wink that night.

    The next day, he calls everyone together, and springs his idea, and they all start excitedly discussing it. The supervisor realizes they are on to something, so he goes to corporate.

    “I just had this great idea…” (of course he takes credit), and he explains it to The Suit, who immediately understands that he could sell a 12 pack of slices for the same price as a bottle with a hundred servings, increase profits, and please the Ferengi in the boardroom. So he approves the idea enthusiastically, and goes off to take credit to his bosses.

    So it all goes into production after all the testing for spoilage and such is done, and nobody ever bothered to see if it tasted decent, or if consumers would accept it. You know there was very little consumer testing done on this because, well, look at it. It’s essentially a Tomato-flavored Fruit Roll- Up. You don’t even have to taste it to know that this isn’t going to have the proper mouthfeel or taste. Not only that, but the consumer is STILL going to need a bottle of ketchup, because he can’t dip his fries into a SLICE. Does anyone believe this product was an overwhelming success with a whole series of focus tests?

    The whole reason this went into production was because they convinced themselves that this awful product had the potential to be wildly profitable, if they could force the consumer to accept it. The consumer did not accept it, and their focus groups probably told them that, but they either ignored it, or maybe just didn’t do focus groups at all. It’s a great profitable idea, why endanger it by getting the opinions of the future consumers?

    I hope it cost them a lot of money.

    • _stranger_@lemmy.world
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      3 hours ago

      An alternate theory:

      Some poor bastard at fruit roll-up co finally got the greenlight for his tomato idea, internal testing proved it was terrible, but some marketing genius managed to sell the idea for enough money to offset the r&d costs.

  • Danarchy@lemmy.nz
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    6 hours ago

    The first ketchup you could use to roll a fatty like dogg lemme hit that Heinz 57 Blunt

  • P00ptart@lemmy.world
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    7 hours ago

    God damnit, I thought for sure this had to be fake, so I had to check, to retain a micron of faith in humanity. But nay, it’s real.

  • Asafum@lemmy.world
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    14 hours ago

    How I imagine the meeting went:

    “ok we’re out of ideas… Let’s just go with whatever the next thing said here is.”

    “… ketchup slices?”

    “How do you even?.. God damn it… Fine. Ketchup slices. Christ forgive me…”

  • southsamurai@sh.itjust.works
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    12 hours ago

    I’d try it.

    I doubt I’d like it for the things I tend to like ketchup with, because any thickened sauce that firm is going to have less presence on the tongue. Ketchup is a sweet, vinegary punch. You thicken that enough for a slice, and even if it’s meltable, you still don’t have the same capability of the relevant compounds to spread across the palate in the right way just isn’t there.

    But it’s not some kind of crazy idea. There’s plenty of ways to get a “gel” version of a given sauce or condiment. Hell, an aspic isn’t exactly far off from this as it is, and tomato aspic is yummy as hell, if not as punchy as ketchup.