I’ve seen others recently, but the two I saw today are a Capital One commercial and a Progressive commercial.
In the first, the Capital One guy is talking to a couple of people. He is asked what he does for fun, and he does not know what to say. Then, they cut to him getting ready to sleep at the bank.
Another is the Progressive commercial where Flo talks with another woman about vacations. The other woman doesn’t seem to know what a vacation is. Flo begins describing what one is. In the end, she says she doesn’t really know, gives up, and says she’s never been on one either.
I was thinking about them while driving and came to the title thought.
I notice more and more ads just try to be my friend.
They don’t advertise anything about their product, I have nfi what they do. They’re just trying to align with me in the weirdest generic way.
“This is Sam. Sam works hard every day. Sam likes their family. Sam laughs with their friends. Sam enjoys a movie on the couch with their partner. Sam uses Product1234.”
I first noticed this tactic specifically aiming at women. They just show footage of girls doing girl things and the product is there. What does the product do? Why is it worth my money? What makes it better than other ones? Who the fuck knows?
But now that seems to be the same targeting for men just as much, if not more.
Like, this shit is happening and apparently working when it should be making people feel massively patronised and insulted.
Remember the Bill Gates / Seinfeld ad campaign? I’ve always known that came too soon. Keep people entertained and emotionally satisfied, while stuffing your brand in their face, and they will buy your brand.
This describes popular politics pretty well too.
I think the future will be AI-generated show-vertisements on our parlor walls. Our Family will know what’s best for us and tells us what’s best.
it makes you laugh at salad.
The dressing has THC in it
I think because ads just want to be that product you remember when you see it. You dont have to know why you remember it, but if you remember seeing it, you may pick it in front of competing products because you have seen it before.
When I go the shop, I do buy the same brands i ate when I grew up over 30 years ago. So I guess it works…
Ask me why I buy those brands? Because I like them. Could be competing brands i like also but that means I have to take a chance to try them out. The incentive to do that is often not so big if you already have a product you like right in front of you.
I guess thats why they bombard us with dumb ads. Just seeing it means we may pick it later. And if we like it, we will probably keep buying it for decades.
“Oh hey, its that product that interrupted what i was watching. FUCK THAT PRODUCT!”
Old news.
🎵 You know we have more prescription drugs now
Every commercial that comes on TV is a prescription drug ad
I can’t watch TV for four minutes without thinking I have five serious diseases
Like: “Do you ever wake up tired in the mornings?”
Oh my god, I have this! Write this down. Whatever it is, I have it
Half the time I don’t even know what the commercial is:
There’s people running in fields or flying kites or swimming in the ocean
Like: "That is the greatest disease ever. How do you get that?
That disease comes with a hot chick and a puppy." 🎶
As relevant as it was 20-years ago.
We don’t really get drug and insurance stuff in my country like the US. Product1234, if it can actually be determined, is often some sort of web service that helps by doing something “all in the one place” or some shit.
But as I said, often literally nfi. Like maybe their plan is to have their isolating commercial cause me to go to the effort of Googling them.
I do find US ads funny, though. Its like they’re made by non-humans trying to do humans. Fake children laughter, soft voices, lots of smiles and well-ironed light clothes. Often ends with a slightly slow-mo shot of someone turning to camera and smiling, like that person has anything to do with anything and I know them, a voiceover trying to me like, “Because we’re in this together” or some weird shit.
Like, “Wow. I didn’t know Super United Allied Mega Insurance cared.” sniffle
i miss interesting commercials. modern commercials, not so much.
Ads don’t need to make you explicitly go out to buy the product to be effective. All they need to do is make you feel more familiar with the brand next time they and a competitor are next to each other in the store, and you need to decide which one to pick.
TL;DR: For stuff you’ll need to buy anyway, brand awareness is all the ad needs to do.
A lot of people claiming advertising doesn’t work on them don’t grasp this. I realized how hard it is to get around this when I first went to buy car insurance.
I would love to ditch my car insurance company, but my discount from being with them so long makes their quotes the lowest. I’ve looked several times over my life.
sigh
Advertising to men is super easy, barely an inconvenience! Just show a big tittied blond bimbo saying “Hehehehe, guys who drink this disgusting product will get their dick sucked by girls like me!!!”
Sales SKYROCKET!!! Just throw some fine print that guys won’t actually get their dick sucked. Their eyes won’t be at the bottom of the screen. They’ll be in the middle. Watching big boobs in a bikini.
Which product were you talking about? I dont think you mentioned it.
if there’s too much boobage they might miss the product. it’s a fine line to toe
Youre right about the toe thing. Some guys are in the foot clan.