For this reason, elected authoritarians who wish to consolidate control typically win not by flashy displays of might, but by convincing a critical mass of people that they’re just a normal politician — no threat to democracy at all.
That means the survival of democracy depends, to an extent not fully appreciated, on perceptions and narratives. In three recent countries where a democracy survived an incumbent government bent on destroying it — Brazil, South Korea, and Poland — the belief among elites, the public, and the opposition that democracy was at stake played a critical role in motivating pushback.



Yep. You need to present them a better alternative that will fix the real (or imaginary) problems in their lives, most of which are truly caused by rampant capitalism.
So you need specific, concrete strategies about how you’re going to get them better wages, better education, better infrastructure, better healthcare, etc.
Because if you don’t offer this, the fascists will. The fascists say all the problems are due to Outgroup and the solution is to give unlimited power to Ingroup so they can get rid of Outgroup and then all the problems will be solved.
That is, obviously, very stupid. But so are a lot of voters. And it that’s the only solution to their problems that they’re hearing, that’s what they’re going to gravitate toward. To win them over, you need to acknowledge their problems, paint a convincing picture that capitalist oligarchs are the source of those problems, and present clear and concrete steps toward solving those problems. You are NOT going to win them over by telling them that their problems aren’t real, or that their problems aren’t as bad as other people’s problems.
Doesn’t work when all most of them want is for the people in charge to hurt the “right” people.