At its core, I don’t mind if someone wants to let me know about their product. Unfortunately we’re in an age where it’s absolutely in our faces all the time and pushed with the most brain-rotting algorithms, and they’re absolutely horrendous. Every once in a while though I’ll still find ads that I enjoy, mainly YouTube creators who don’t just read scripts, but put in effort to make something worth watching.
I’ll always point to ‘TomSka and Friends’ (TomSka being the creator of the ASDFmovie series) as being decent ads; each one is a full skit and I actually enjoy those ads because they put in the effort.
At one point in time advertisements were in dedicated sections of newspapers, magazines, posted in business windows and maaaaybe sent out in mailors. And that was about it. If you didn’t want to be advertised to you didn’t read the ads. When TV broadcasts first started there was an dilemma over whether people would tolerate TV commercial breaks, and whether they were even ethical since you couldn’t just turn the page if you didn’t want to read the ad. We’re light-years beyond that mindset and level of consumer respect now. Ads that try to appear to be anything but ads, individually targeted ads, unskippable ads on CPR instructional videos, ads in search results, ads on floating billboards among the beach, ads on your refrigerator, ads on your personal tablet or laptop, ads on the damn gas pump… it’s fucking dystopian.
Its weird. It wouldn’t be out of place as a pre-roll ad in a theater IMO. It gets the point across without narration in a horribly corporate voiceover OR obnoxious music.
I am conflicted. A company has made me want to watch an ad and I enjoyed it.
At its core, I don’t mind if someone wants to let me know about their product. Unfortunately we’re in an age where it’s absolutely in our faces all the time and pushed with the most brain-rotting algorithms, and they’re absolutely horrendous. Every once in a while though I’ll still find ads that I enjoy, mainly YouTube creators who don’t just read scripts, but put in effort to make something worth watching.
I’ll always point to ‘TomSka and Friends’ (TomSka being the creator of the ASDFmovie series) as being decent ads; each one is a full skit and I actually enjoy those ads because they put in the effort.
At one point in time advertisements were in dedicated sections of newspapers, magazines, posted in business windows and maaaaybe sent out in mailors. And that was about it. If you didn’t want to be advertised to you didn’t read the ads. When TV broadcasts first started there was an dilemma over whether people would tolerate TV commercial breaks, and whether they were even ethical since you couldn’t just turn the page if you didn’t want to read the ad. We’re light-years beyond that mindset and level of consumer respect now. Ads that try to appear to be anything but ads, individually targeted ads, unskippable ads on CPR instructional videos, ads in search results, ads on floating billboards among the beach, ads on your refrigerator, ads on your personal tablet or laptop, ads on the damn gas pump… it’s fucking dystopian.
Funnily enough, this is an actual example they use in one of their ad skits!
Video is time-stamped at the ad, but the whole video is pretty great (if it happens to be your type of humor)
Answering Questions Without Knowing the Questions
Its weird. It wouldn’t be out of place as a pre-roll ad in a theater IMO. It gets the point across without narration in a horribly corporate voiceover OR obnoxious music.