

The same as every new service over the past 20 years. Start with free, then when they’re hooked add the advertising, paywalls and ramp up the enshitification to the Max. You need to grab market share with a loss leader, dominate and become the defacto standard before you turn your users into money providers.
My advise it to not bother. As soon as you need device specific firewall rules the whole thing falls apart. The evangelicals dont like this fact and will down vote me for saying it.
No one needs IPv6 in their home on their devices.