It annoys me that people keep saying “figuratively” is what they mean instead of “literally”. “Figuratively” may be the opposite, and technically correct, but the use of the word “literally” in this way is to strengthen a statement. A more appropriate correction would be “actually” or “seriously”, which holds the intended meaning. “Figuratively” is the last thing it should be replaced with.
They’re probably picturing the typical American grocery store: giant warehouse-like building, massive parking lot, tons of people coming and going. It would be a bad idea to put one of those in the middle of a neighborhood.