• snooggums@midwest.social
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    8 months ago

    I mostly get sponsored sites or content farms that repeat the same text about things as other context farms, but no answers to what I’m actually looking for. Or I want to know about something that happened a while ago, but it only gives me results for the most recent version of the thing despite including details that should limit it to the prior one.

    My search criteria is the same as I used 10 years ago when I actually got helpful results.

    Search engine optimization has ruined search engines.

    • Droggelbecher@lemmy.world
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      8 months ago

      For much of the internet, optimization used to mean improving usefulness and usability for end users. Now that we (as a society as well as individually) can’t go without the internet anymore, optimization means improving usefulness for shareholders and/or advertisers, to the detriment of the user. This doesn’t matter to them anymore though, since giving up on search engines, social media etc just isn’t an option for users anymore.