After the sun sets it comes up the next morning, so saying someone is “sunsetting” something would be more of a long reboot than getting rid of the thing or shutting it down.
Why is this term used?
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I’ve always associated it with the classic “riding into the sunset” storytelling trope, which is often used to symbolize the end of a journey or of a chapter of the rider’s life.
The “day” for that product is coming to an end. Tomorrow will bring a new product.
Because business have an inherent need to reinvent the wheel when it comes to corporate speak.
to muddy the water, to soften the blow
