Agreed, and neither readers nor the publishers are happy with the typical web business model.
Publishers got trapped by the low cost and convenience of programmatic advertising. Now the revenue on web sucks and they have no 1st party sales team to get private deals on placements like static banners. Google AI Overview literally killing off traffic by 10-20% or more.
Creative solutions will be needed for many publisher businesses to survive.
Great question. I wish I could pay my .011¢ and just be done with it.
I actually subscribe and pay for the things I enjoy when possible so I can own it. I get mailed the onion for that reason.
Agreed, and neither readers nor the publishers are happy with the typical web business model.
Publishers got trapped by the low cost and convenience of programmatic advertising. Now the revenue on web sucks and they have no 1st party sales team to get private deals on placements like static banners. Google AI Overview literally killing off traffic by 10-20% or more.
Creative solutions will be needed for many publisher businesses to survive.