These attempts at meme-based relevance go hand-in-hand with all the unsuccessful pivots and impersonations that people in the Trump orbit have tried to look cool, culturally relevant or even, God help us, badass: Katie Miller’s excruciatingly dull fascist wine mom podcast, say, or Pete Hegseth’s American flag-lined suit, camo ties, and ongoing impression of Slim Pickens‘ atomic bomb-riding cowboy character in Dr. Strangelove. There’s also JD Vance pretending he enjoys the Internet jokes about him having sex with a couch. All of these gambits try—and fail—to serve the same purpose: to make these people look cool, funny, or with it while they advance a profoundly unpopular agenda.

Not surprisingly, the response from a large sector of the American public has been to continue making fun of this administration, from our increasingly exasperated and radicalized late night hosts—minus the always gutless Jimmy Fallon—to Minnesota protesters braving subzero temperatures to throw snowballs at ICE vehicles, pour a little freezing water on the ground, and let Greg Bovino know his coat looks stupid. Even world leaders openly mock Trump, as in a viral video from earlier this year of the leaders of France, Azerbaijan, and Albania joking about Trump’s inability to keep Armenia and Albania straight, or who might be at war with whom.