The plunge in viewership comes as Weiss has ushered in an era of Trump-friendly politics for the network.

CBS’s “Evening News” program lost over a million viewers in its first week under its new anchor, Tony Dokoupil, compared to the same period last year, marking a sharp loss for the network after the network’s billionaire owners installed far right provocateur Bari Weiss as editor-in-chief in October.

Data from media audience measurement firm Nielsen shows that the show lost nearly a quarter of its viewership in the first five days of Dokoupil taking over the program, from January 5 to January 9, compared to the same period last year.

While the program had an average of 5.4 million viewers each day over that period last year, Variety reports, only about 4.17 million watched the program this year. Other previous anchors’ debuts for the program have gotten roughly 5 million viewers or more, Variety points out.

    • Eldritch@piefed.world
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      17 hours ago

      Not strictly speaking.They wanted to tap into the self captive viewership of the broadcaster to harness for propaganda. They always knew viewership would go down. It just wasn’t their goal. Still, only a million seems awfully low. That’s a million out of how many?

      • Warl0k3@lemmy.world
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        17 hours ago

        Dokoupil’s first five days, from January 5 to January 9, won an average of nearly 4.17 million, according to data from Nielsen, compared with nearly 5.4 million in the year-earlier period

        So they lost ~25% of their viewership, which isn’t unremarkable.

          • Warl0k3@lemmy.world
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            12 hours ago

            It’ll plateau sure, but it’s only been a week - we can hope the trend continues. I myself did not know about the merger change until I saw this post (although I’m by no means a regular CBS viewer) so there’s still plenty of people who will depart from the platform.

            • OrangeSlice@lemmy.ml
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              12 hours ago

              Since it’s on a downswing, wouldn’t it technically be a “valley” instead of a “plateau”?

                • OrangeSlice@lemmy.ml
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                  11 hours ago

                  No I know, just being pedantic about it for fun

                  plateau
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                        /     
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                  valley
                  
                  ____
                       \
                        \
                         \
                          ______
        • Eldritch@piefed.world
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          17 hours ago

          Nice. It’s a start, but anything less than 100% is incomplete. But you still love to see it. 😄