Sony believed that they had so much market share that they could make a console that was leaps and bounds more complicated to code for, which would lock devs in and prevent them from going elsewhere, and they’d just have to suck it up because of said market share. Sony was wrong, and they lost out big time that generation (although they did manage to win the Blu-ray vs hd-dvd format wars).
Microsoft seems to believe they have so much market share that they can force people to upgrade to a privacy invading, ai infested piece of crap, and that everyone needs to suck it up because market share.
I’ve already started hearing wind that people, in statistically significant numbers, are finding alternatives… so is this the same situation as the ps3?
Just a passing musing without much to back up the gut feelings.


When recently onboarding for a new job I heard something I never thought I would hear in my life.
Everyone was given a Mac. Eng, design, finance, HR. Everyone. In my onboarding cohort, someone in finance asked if they could have a Windows PC, which has been the backbone of finance orgs for decades. IT said no. They just didn’t want to deal with Microsoft’s enterprise ecosystem.
I got the same treatment recently. All tech departments were issued M4 Mac Book Pros because that was more cost effective than than dealing with the non-compliant fuckery of W11. Unfortunately non-tech departments got the old inventory and are suffering the abhorrent instability of W11. It somehow refuses to play nice with just about everything in our corporate ecosystem.
But macOS is even more locked down than windows?
They specifically mentioned the enterprise ecosystem.
I would not be surprised at all if Apple’s MDM system is less painful to use for smaller businesses than Microsoft’s AD and everything attached to it. Hell it might even be nicer for big orgs, but I’ve never heard of one (apart from the likes of Google) not using AD
Also if you’re already dealing with one of those systems, an IT department is probably motivated to not run both and set up interop if they can avoid it
Used to work for Apple in B2B sales.
Granted, this was five years ago, but back then it was sort of the other way round. The deployment at SMB scale worked really well and was also free of charge.
AT enterprise you would need a third-party solution typically, something like JAMF.
Locked down would probably be a plus for enterprise.
But honestly I’ve never got that argument. In what way is macOS more locked down than Windows? In the hardware that it will run on yes. But for the average user it seems fairly similar on the being “locked down” front.
That’s nice to see actually. Regular consumers like us don’t have any pull, but businesses do. So I hope more start seeing Microsoft problematic enough to start shifting away to MacOS to get Microsoft to reassess their decisions.