

You’re right. Back in the day, brands could endure. Nowadays, we can see through them, and people aren’t brand-loyal like we used to be.
If corporations want to be people, we can treat them as people. And when they show us their cowardice in the face of fascism, we can ostracise them just like we do that intolerable uncle.















Your comment prompted me to look this up and, yeah, people aren’t really brand loyal anymore.
Perhaps it’s an age thing? When I was younger, nearly everything we used was tied tightly to a brand, and I can’t tell you how many jingles I’ll never forget. Now there are a few very strong brands, but otherwise people shop around more and are swayed more by reviews and influencers than because ‘it’s the best part of waking up’.