It is an increasingly common message from websites: browse for free - if you allow us to track your data and target you with personalised ads - if you don’t, hand over some cash.

The model is known as “consent or pay” and, while it may be becoming increasingly common, questions remain over whether it is ethical or even legal.

The UK data regulator, the Information Commissioner’s Office (ICO) has launched a consultation on the practice - it will report its findings later this year.

“In principle, data protection law does not prohibit business models that involve ‘consent or pay,’” the ICO says on its website.

    • superkret@feddit.org
      link
      fedilink
      English
      arrow-up
      1
      ·
      2 months ago

      Web services require someone’s work, time, and resources. That someone needs to eat.
      The question boils down to: Who provides that someone with the means to live?

      • girlfreddy@lemmy.caOP
        link
        fedilink
        English
        arrow-up
        7
        ·
        2 months ago

        I have zero problem paying an actual creator for their stuff. I do have an issue with paying exorbitant prices (whether dollars, ads or my data) to a billion dollar company who is only in it for the money.