I’m pretty principled. I block as much tracking as I can in my personal use of the web because what I do isn’t anyone’s business but my own. So, the idea that I have to put trackers on my site is pretty noxious to me, and I have thus far refused.
This isn’t an ad and I don’t want my personal account associated with my business, so no URLs, but I would like to know what you all think: is this something worthwhile that people will appreciate, or am I letting my principles guide me off a cliff because nobody cares that much?
Do you know anybody that does A/B testing using analytics?
I’ve worked on backend stuff for companies large and small and I’ve never seen the analytics used outside of post-hoc rationalizations of changes that were already implemented
Yes. All the major analytics packages have functions specifically for A/B. Not everyone knows how, even few bother.
Do you know anybody that uses A/B testing to update their website design or content?
I know the tools can provide analytics to support this, but I’ve never seen anyone actually use the feature, except for
Like I’ve seen a/b used to justify a major website refresh that was going to be done anyway, but I’ve never seen it affect the design or wording.
Yes. The smartest clients I ever worked for would A/B individual words. They matter, a lot.