My intial assumption was that fewer people eating meat means lower prices because of a larger supply for lower demand. But of course it might mean fewers ranchers and companies investing in livestock in the first place because fewer expect to make a profit on it. What’s the market analysis say to anyone familiar with it?
Im not sure its all that much than previously. Things like this tend to skew young and many folks don’t go the distance. 1% of purchasing is not going to move the needle all that much.