I don’t know about athletes, but for us normies, it was the 1980’s with Reaganomics, early recession, rising inequality, “greed is good” culture, heightened Cold War tensions, the emergence of the AIDS crisis, and societal shifts towards consumerism. The 80’s was also a time of technological boom with computers, MTV, and cultural dynamism, with critiques often focusing on increased individualism, materialism, and social challenges.
I think the seeds may have been planted with the radio. Once athletes became celebrities it was only a matter of time. I know little about baseball, but even I know who Babe Ruth was, who played into the 1930s. TV blowing up in the 40s added an additional layer of connecting the names to the faces. This eventually gave way for MTV to come into the mix creating the beginnings of modern pop culture.
I’m not sure why OP or other comments are so hung up on the Athlete part? One of the most famous and wealthiest athletes of all time was a Roman charioteer. Gaius Appuleius Diocles was a celebrity across empires and predated doctors, Jesus and the radio. The only people that got paid more than Gaius were landowners/lords, which is still true to this day.
If I had to guess, “athletes” was the first thing that popped into their head. But I have to assume they mean people who don’t “arguably” contribute to furthering of humanity. So Actors, musicians, athletes vs doctors, teachers, scientists, etc.
I don’t know about athletes, but for us normies, it was the 1980’s with Reaganomics, early recession, rising inequality, “greed is good” culture, heightened Cold War tensions, the emergence of the AIDS crisis, and societal shifts towards consumerism. The 80’s was also a time of technological boom with computers, MTV, and cultural dynamism, with critiques often focusing on increased individualism, materialism, and social challenges.
I think the seeds may have been planted with the radio. Once athletes became celebrities it was only a matter of time. I know little about baseball, but even I know who Babe Ruth was, who played into the 1930s. TV blowing up in the 40s added an additional layer of connecting the names to the faces. This eventually gave way for MTV to come into the mix creating the beginnings of modern pop culture.
I’m not sure why OP or other comments are so hung up on the Athlete part? One of the most famous and wealthiest athletes of all time was a Roman charioteer. Gaius Appuleius Diocles was a celebrity across empires and predated doctors, Jesus and the radio. The only people that got paid more than Gaius were landowners/lords, which is still true to this day.
If I had to guess, “athletes” was the first thing that popped into their head. But I have to assume they mean people who don’t “arguably” contribute to furthering of humanity. So Actors, musicians, athletes vs doctors, teachers, scientists, etc.
A lot of jackass answers in here but this is the answer to the spirit of the question.
Reaganomics or it’s other name “trickle down” economics is what you want to start looking into.