In terms of cost of an ad to earnings, and how well, even a targeted ad, can hold a viewer’s attention. Have we just become numb to ads? Does targeted advertising actually yield better results?
In terms of cost of an ad to earnings, and how well, even a targeted ad, can hold a viewer’s attention. Have we just become numb to ads? Does targeted advertising actually yield better results?
In 2020 Freakonomics did a dive into the effectiveness of adverts. Link below (transcripts too). There are sources listed and such. My tl;dr based on memory is that ads in general are not very cost effective for most companies. Ads are very cost effective for companies that sell ads though.