In terms of cost of an ad to earnings, and how well, even a targeted ad, can hold a viewer’s attention. Have we just become numb to ads? Does targeted advertising actually yield better results?
In terms of cost of an ad to earnings, and how well, even a targeted ad, can hold a viewer’s attention. Have we just become numb to ads? Does targeted advertising actually yield better results?
I think ads are super effective for some demographics. Children are probably the best target market. Teenagers, particularly those who seek external validation or align to external norms are a sweet spot. Old guys like me? No effect whatsoever.
Brand recognition is important. I have heard formany ads they don’t care if you pay attention so long as you hear/see it briefly, because you will be more likely ti pick their product later when it’s the name you recognise even (especially) if you don’t remember why you know it.