In terms of cost of an ad to earnings, and how well, even a targeted ad, can hold a viewer’s attention. Have we just become numb to ads? Does targeted advertising actually yield better results?

  • Dave@lemmy.nz
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    10 hours ago

    Brand recognition is important. I have heard formany ads they don’t care if you pay attention so long as you hear/see it briefly, because you will be more likely ti pick their product later when it’s the name you recognise even (especially) if you don’t remember why you know it.