Urban Decay has been a sinking ship for years now because they strayed from what made them so beloved. They used to have palettes with funky, grungy color stories, bold nail polishes, and tons of unique colorful single shadows. Somewhere along the way they became so boring and a lot of us who loved them have moved on.
What’s going to attract teenagers to Urban Decay? It’s not a clean girl aesthetic brand, and teenagers don’t have the connection with it that their mothers likely did.
In addition to OnlyFans, this woman seems to also have a sizable TikTok following as a beauty content creator. She probably has the audience that Urban Decay wants to reach. I don’t think it’s a bad idea as a means of getting that audience’s attention, I just wonder how much they’ll be interested in Urban Decay’s product line. Or maybe UD will make even more changes to their product line to attract teenagers. Which… go ahead, I guess, but it’s also sad to see.
Urban Decay has been a sinking ship for years now because they strayed from what made them so beloved. They used to have palettes with funky, grungy color stories, bold nail polishes, and tons of unique colorful single shadows. Somewhere along the way they became so boring and a lot of us who loved them have moved on.
What’s going to attract teenagers to Urban Decay? It’s not a clean girl aesthetic brand, and teenagers don’t have the connection with it that their mothers likely did.
In addition to OnlyFans, this woman seems to also have a sizable TikTok following as a beauty content creator. She probably has the audience that Urban Decay wants to reach. I don’t think it’s a bad idea as a means of getting that audience’s attention, I just wonder how much they’ll be interested in Urban Decay’s product line. Or maybe UD will make even more changes to their product line to attract teenagers. Which… go ahead, I guess, but it’s also sad to see.