Things like large 1” camera sensors, SiC batteries that offer 6-8k mAh, and other cool tech that would improve phones a lot. It’s not just Chinese brands either (e.g. Sony has an optical zoom camera on their flagship, Nothing has some excellent budget to midrange offerings).
It seems really weird, Apple/Samsung/Google are massive companies with so much money, yet they don’t try to offer this kind of tech on even their most expensive phones. In contrast, other phone makers have budget to midrange phones with insane battery capacities, Ultra models with innovative cameras, etc.
To me, it makes sense that Apple isn’t offering these kinds of things. They’re already extremely profitable and have the whole walled garden ecosystem that draws people in. Google focuses more on software rather than hardware, and their cameras are helped by software magic.
What surprises me is that Samsung isn’t trying to get better hardware to get more market share. If they had huge SiC batteries, large camera sensors, or other cool tech, it would definitely help sway buyers from Apple and other brands.
Especially since Samsung is struggling against both Chinese competition and, to a lesser extent, Indian competition. And in the U.S., they certainly want to steal market share from Apple.
What is with the reluctance of these massive tech companies from using the latest tech in their phones?
Samsung, being the largest manufacturer of South Korea, has an incentive to keep their production as in-house as possible. Which is why they’re reluctant to license technology that they can build themselves, such as cameras.
That makes a lot of sense. Samsung’s displays are also quite good too.
I still find it strange that they’re not trying to develop SiC batteries though, esp. for their foldables and thin “Edge” puone
They don’t want to take ANY risk with batteries. Don’t ask them why…
But honestly, Fold 7 is definitely one of the most impressive phone I’ve ever seen.
if their phones go poofy it would be very bad
They probably are. But, this problem is also much larger for them than for other players. Oneplus is estimated to have sold 10 million phones over a one year. Samsung sold 4 times that number of s24 alone. If the suppliers can’t provide that level of manufacturing then they have to build the supply chain themselves, and that takes a lot of time, R&D and money.