In February, the World Health Organization’s European office declared: “Clear and prominent health warning labels on alcohol, which include a specific cancer warning, are a cornerstone of the right to health.”
In a report, it urged governments to introduce them to help reduce alcohol-related harm and raise awareness of the link between drinking and cancer.
Dr Gauden Galea, a WHO adviser, said in the report that policymakers should “resist all the pressure that will inevitably come from commercial actors” who claim such warnings do not work.
It’s not the actual image itself that stops you.
Just like advertisements aren’t designed to make you run out to buy a burger right now.
It’s the cultural/long term education.
Of course rising prices also helps, it’s harder to justify the more expensive it is.