From a product side, I think most meta users who are looking for microblogging are happy enough with Twitter. So I think it will be tough to get a lot of initial buy-in.
In regards to the embrace, extend, extinguish concerns: I can’t, off the top of my head, think of any feature adds that would outweigh fediverse peoples distaste for ads or corporate social media. I mean, are flashy ai filters enough to split the user base of a reddit-alike or twitter clones? Is anyone clamoring for vr group-chats to improve their link-sharing threaded convos.
I’m not saying there’s nothing to worry about, but I think the feature-poor nature of these types of services (that really aren’t significantly different than old bbses) insulates at least those corners of the fediverse to some extent.
Plus, feature-creep is something people usually hate, or are uninterested in with big social media before this all started to pop off? Remember Foursquare check-ins, deals, credits, crypto, live audio…
It’s grim. Obviously twitter still holds sway over a lot of people. And spreading malinformed propaganda is bad.
But it really underlines that anyone with any conscience whatsoever needs to disengage from it. It’s not okay for governments to engage with it. And though I don’t suggest that capital cares has any sort of conscience, but engaging with it has been increasing in cost and decreasing in benefit. NPR recently left, for example, and saw nearly no impact whatsoever. So the cost of leaving is low.
Ideally people would deny it any money, advertising or otherwise, until it ceases functioning. I suspect Musk will continue to be a delusional asshole for years to come. But at least twitter will be dead and gone.