Why not just hop on twitter and search #seattlepride ? There’s probably (maybe?) tons of businesses who partook in that circus and hashtagged all about it…
Otherwise. What exactly do you want? You said it plainly already…
superficial and pointless / feelgood buzzwords
What else can you honestly expect? That is exactly what most observance months or commemorative months are all about… Besides making people feel recognized and accepted, what do you think corporations should be spending their money on that would make potential customers feel better about themselves?
+1 for Feedbro.