I misgendered a woman who was already very irate. This was probably 30 years ago, before trangenderism was as common as it is now (or at least as publicly presented). It did NOT go over well, to say the least. Other customers were smirking and giggling, and even a coworker was having trouble keeping a straight face. In my defense, she was heavyset, had shaved hair and a raspy voice. Luckily I didn’t say any of this to her. I just got my manager and let her yell at me (and him) for 10 minutes. I learned the value of keeping your mouth shut until you’re certain that day.
Pepsi Frito Lay is big enough not to care about the profits from one market globally. In Canada a couple years back they had a pricing dispute with the country’s largest grocer which resulted in all of their snack products being unavailable nationwide for that grocery chain. Pepsico increased prices during the heart of the pandemic and the grocer refused to pay the higher price so Pepsico just stopped shipping product to them. It lasted for 2 months, and in the end the dispute resolved with no benefit to the customer whatsoever. Lays, Doritos, etc. remain the highest priced chips in the store by a long shot.