Because having more ticked boxes than the competition sells. Doesn’t matter if it’s of any relevance.

And then a DBA comes in

I’m convinced that’s a mythical being. In my 20+ years of experience I’ve never encountered one.

Thanks for the clarification.

The last sentence of the article however, shows why that’s not much of a consolation:

In other words, it is activist hedge funds and modern executive compensation practices — not corporate law — that drive so many of today’s public companies to myopically focus on short-term earnings; cut back on investment and innovation; mistreat their employees, customers and communities; and indulge in reckless, irresponsible and environmentally destructive behaviors.