

Tbh its the same purpose as a laugh track and I hate laugh tracks. It says “this is where the joke is”. Imo this kind of stuff helps younger people identify and parse information, especially people who are more social/extroverted.
I actually prefer doing it with typing but its because I like have a breakdown if too much sound is happening so laugh tracks use to be too distracting to me.
Imo this is more likely an auditory thing for the viewer.
Source: I have a lot of siblings and the social butterflies and kids tend to love the reaction videos, especially those who can parse noisy environments (I cannot)





I’d say that’s more the case with twitch since its more centered around live audiences. For youtube its mixed, those kind of videos frequently get claimed so outside of, say, drama-baiting I’d argue its a thing audiences seek out