I honestly wonder if the advertising industry is just a house of cards, with everyone so far up their own asses that they couldn’t possibly realize how much energy, resources, and dignity is just getting wasted.
I can’t help but feel sorry for whoever thought their “targeted advertising” worked when I just accidentally picked up my tablet and clumsily landed a finger on a banner, or let an entire video ad play because I was preoccupied and not physically able to skip it. The only ads I genuinely pay attention to are the promotional newsletters I actually sign up for out of legitimate interest from those sites, not out of pride or anything, it’s just the only instance where actually find myself interested in what’s being advertised. Everything else out there in the “targeted” web is just white noise to me, and people think it’s a gold mine.
It’s too late for Apple to close off macOS (and they’ve tried), so I think the goggles are meant to replace it altogether with an inherently closed platform. I hope Apple ends up having to open that platform up as well before it’s too late.