• squiblet@kbin.social
    link
    fedilink
    arrow-up
    67
    ·
    1 year ago

    X also warned advertisers that beginning Aug. 7, brands’ accounts will lose their verification—a gold check mark that indicates their account truly represents their brand—if they haven’t spent at least $1,000 on ads in the previous 30 days or $6,000 on ads in the previous 180 days, according to the email.

    Wow, he just can’t stop making verification more useless. I’d expect that most brands would respond to this by not using Twitter (oops, ‘X’) any longer.

    • magnetosphere @beehaw.org
      link
      fedilink
      English
      arrow-up
      26
      ·
      edit-2
      1 year ago

      So now he’s a thug. Basically, Elon is telling companies to pay him protection money, otherwise something might “happen” to their brand.

      I hope a big client tells him, publicly, that he can fuck off.

      • squiblet@kbin.social
        link
        fedilink
        arrow-up
        8
        ·
        1 year ago

        At the very least, one could view it as charging a very high membership fee for brands… $1,000 a month.

  • uphillbothways@kbin.social
    link
    fedilink
    arrow-up
    59
    ·
    edit-2
    1 year ago

    New platform? Who dis?
    Seriously, it’s just a user database now. The brand is gone. It’s a new company. New URL. New direction.
    Asking 50% of Twitter’s rates is way too high. Go back to square one, hoss. Start over. From the ground.
    Hopefully no one buys his bullshit… or trusts them with their data.

  • Lotus Eater@lemmy.blahaj.zone
    link
    fedilink
    English
    arrow-up
    45
    ·
    1 year ago

    Things to note:

    The company, which makes most of its money from advertising, has struggled to draw new ad commitments under Musk’s ownership in part because brands are concerned about Musk’s approach to content moderation. The advertising industry is also in a slump, and several media companies have begun offering brands discounts.

    So it seems like the discounting is an industry wide thing

    X also warned advertisers that beginning Aug. 7, brands’ accounts will lose their verification—a gold check mark that indicates their account truly represents their brand—if they haven’t spent at least $1,000 on ads in the previous 30 days or $6,000 on ads in the previous 180 days, according to the email.

    And the trusted method of giving advertisers ultimatums for your dying platform lol

      • Arotrios@kbin.social
        link
        fedilink
        arrow-up
        30
        ·
        1 year ago

        I mean if I had an advertisement for my organization, I would pay to keep it from appearing on Twitter. The potential brand damage from the association far outweighs any benefit from the additional audience.

  • NuPNuA@lemm.ee
    link
    fedilink
    English
    arrow-up
    23
    ·
    1 year ago

    I’m reminded of the poochie episode of the Simpsons

    “So, you want a lightly moderated free speech utopia that allows hate speech and misinformation, while at the same time is attractive to brands and advertising”

    “Also, you should get paid for tweeting”

  • Iwasondigg@lemmy.one
    link
    fedilink
    English
    arrow-up
    12
    ·
    1 year ago

    Yes, it’s the cost keeping brands who put their names on stadiums away from twitter. I mean eX.