For our new BBC podcast, Top Comment, we spoke to a representative of Explosive Media, one of the key accounts generating these clips. He wanted us to refer to him as Mr Explosive.

He’s a savvy social media operator who initially denies working for the Iranian government. In previous interviews the outlet has said it is “totally independent”. But upon further questioning, Mr Explosive admits the regime is a “customer” - something he’s never before confirmed publicly.

The overriding message of these videos is that Iran is resisting what it sees as an almighty global oppressor: the United States.

The clips are garish and not subtle at all - but that hasn’t put a dent in how vigorously people are sharing and commenting on them.

AI has enabled Iran and others to communicate directly with Western audiences more effectively than ever before, Briant says. They are using tools largely trained on Western data, making them ideal for creating “culturally appropriate” content.

This is what “authoritarian countries wanting to target the West have lacked in the past”.