My intial assumption was that fewer people eating meat means lower prices because of a larger supply for lower demand. But of course it might mean fewers ranchers and companies investing in livestock in the first place because fewer expect to make a profit on it. What’s the market analysis say to anyone familiar with it?


Compared to the massive increase of meat consumption in the population-dense developing world & other major influences on price such as improvements in the efficiency of meat production, the impact of the veg-movement is nigh negligible.
The price impact is rather on the side of restaurants & grocery chains in their logistics, now requiring a more diverse offering to be able to serve both the traditional clientele and veg-customers. Spreading the same demand over a larger range of products leads to a lower per-item throughput. Hence slightly lower efficiency, more waste & more overhead, which leads to marginally increased food prices overall in western countries.