My intial assumption was that fewer people eating meat means lower prices because of a larger supply for lower demand. But of course it might mean fewers ranchers and companies investing in livestock in the first place because fewer expect to make a profit on it. What’s the market analysis say to anyone familiar with it?
Impact on price: probably negligible.
Impact on production: the average amount of meat that 1 person eats x the number of people choosing alternatives, over a period of time.