My intial assumption was that fewer people eating meat means lower prices because of a larger supply for lower demand. But of course it might mean fewers ranchers and companies investing in livestock in the first place because fewer expect to make a profit on it. What’s the market analysis say to anyone familiar with it?
As time moves on and more people might choose a meatless diet, there will be adjustments in pricing with less meat productuon, but also offset by land price probably dropping, since cattle farming takes a lot of crops and space to convert approx 16g of veg protein to 1g of beef protein.