So I get ads are terrible, obviously. I run ad-blockers all the time. But people also get angry at paywalls. So that leaves me wondering, if not through ads or subscriptions, how is a news publisher supposed to sustain itself?
So I get ads are terrible, obviously. I run ad-blockers all the time. But people also get angry at paywalls. So that leaves me wondering, if not through ads or subscriptions, how is a news publisher supposed to sustain itself?
Maybe? I think they used to advertise based on the content and expected demographics for the website, which is an alternative method that doesn’t require invasive digital fingering.
This is reasonable for a hobbyist publication, it would make sense to buy ad space for a new fishing rod in Bass Fishing Quarterly or whatever. Harder when it’s something more generic as “the news”, but as a poster above said this is where quality journalism comes in. If millions of people want to read well-written pieces, advertisers are paying to get their products in front of millions of people.
But advertisers want the most bang for the littlest buck and it’s easier to buy targeted ads in the attention economy so here we are. I have no issue with the existence of ads in certain places, moreso the whole system built to track every aspect of your waking attention.
This means that the ads will not be personalized and that people will receive ads the do not care for.
There are reasons why the advertising industry has adopted personalized ads and surveillance capitalism, because it is profitable and legal. Not because it is ethical or the right thing to do.