The Kunming-Montreal Global Biodiversity Framework states that plastic pollution must be eliminated by 2030. So why haven’t we enacted measures that make a real difference?

Well… words are easy.

Plastic pollution is more than just trash on the beach. Marine plastic waste releases PFAS and heavy metals into the water of small freshwater lakes and ponds, at levels exceeding the threshold limits. Birds and animals drink this water. PFAS are “forever chemicals” that threaten both the natural environment and human health.

Norway is home to fantastic natural places that provide us with outdoor recreation and learning. Everyone says they want to protect the environment, but do they actually do anything? The reality is brutal: the environment is being degraded, species are disappearing, and populations are declining sharply. This does not just happen by itself—it is the result of human choices.