No Stupid Questions@lemmy.worldEnglish · 15 hours ago

What's with companies naming things "MyNoun"?

No Stupid Questions@lemmy.worldEnglish · 15 hours ago

I see this trend all over the place. I just found out Sony has something called “MySony”. My bank has “MySpending Cards”. My company uses Paycom and it has something called “MyCom”, and i think i remember it also having more things with the MyNoun name format.

What and why is this?

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I noticed that at some point the “My…”. Switched to a “You” branding. YouTube, yougov, youpic, YouNow, …

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