I see this trend all over the place. I just found out Sony has something called “MySony”. My bank has “MySpending Cards”. My company uses Paycom and it has something called “MyCom”, and i think i remember it also having more things with the MyNoun name format.
What and why is this?
What pisses me off the most about this is when I search for your app. It doesn’t start with your actual company name, I have to check alphabetical, see it’s not there. Go to install your app only to find I already had it, it’s just listed as MyInsertnamehere. Infuriating.