I see this trend all over the place. I just found out Sony has something called “MySony”. My bank has “MySpending Cards”. My company uses Paycom and it has something called “MyCom”, and i think i remember it also having more things with the MyNoun name format.
What and why is this?
https://en.wikipedia.org/wiki/Newspeak
Intentional dumbing-down of the entire market.
Microsoft was pioneer in doing that, decades ago.
( the whole instinct to dumb-down everything is culturally-ingrained, & helps prevent critical-thinking, so it automatically gets backing by incorporated DarkTriad “persons”.
John Taylor Gatto’s perspective on education is pertinent,
hell, a bit in a book I read decades ago is pertinent: 2 psychologists who had a daughter herd her talking to herself, while in bed…
so, being psychologists, they stuck a tape-recorder in her bed, to discover what she was saying.
They discovered that she was telling herself the story-of-her-day.
They ALSO discovered that she was complying with their pressure to dumb herself down, to meet their expectations: she was significantly un-dumbed-down in that recording.
That was one of the most-depressing things I’ve ever read.
Mere toddlers are already programmed by our culture into dumbing themselves down, & we’re blind to that, by default??
Makes our whole population significantly less-viable, in this century, that’s for sure.
Dumbing-down & ideological oversimplification are related, & form a positive-feedback-loop, unfortunately )