I see this trend all over the place. I just found out Sony has something called “MySony”. My bank has “MySpending Cards”. My company uses Paycom and it has something called “MyCom”, and i think i remember it also having more things with the MyNoun name format.
What and why is this?
Yeah. They are parasites. There are so many functions like that, that must circle jerk with other useless functions, so they can justify each other existence.