Like sharing a political post you disagree with to make a point, but because you’re sharing it you’re increasing its awareness and popularity.
Curious if there’s a known term for it.
(Ex. Paradox of Tolerance. You can’t be completely tolerant of everything because then you’d be tolerant of intolerance. Thus, a paradox.)
I don’t have a word or short phrase for you, but I do have an upvote and engagement. Best I can compare what you describe to is this: Remember when you or one of your friends in grade school smelled a particularly smelly pair of shoes or a bad fart or whatever else, and the immediate reaction is to say to the rest of the group, “Whoa sniff this!”? It’s like that.