In terms of cost of an ad to earnings, and how well, even a targeted ad, can hold a viewer’s attention. Have we just become numb to ads? Does targeted advertising actually yield better results?
In terms of cost of an ad to earnings, and how well, even a targeted ad, can hold a viewer’s attention. Have we just become numb to ads? Does targeted advertising actually yield better results?
Given that Google generated more than 250 billion U.S. dollars in ad revenue in 2024, I’d say they must be pretty effective.
Source
I believe that the revenue comes more from advertisers paying to advertise on Google than from people paying for the advertised products or services.
Those people wouldn’t keep paying if they didn’t find those ads effective. Not to mention there are methods to measure the efficacy of ads so they do know how well they work.