Pro-tip: If you have “may have just cracked the code” in your hed, what you’re actually saying is they didn’t.

Now, you can argue until you’re blue in the face that this is some sort of leap forward, but when advances are actually made, the heds look quite a bit different. You know, declarative. I’m not saying that means industrial scale needs to be ready tomorrow, but this is a clickbait hed.

Competent media literacy means responding mentally to a “may” hed as meaning “but then again, it might not.”